Step into the Spotlight

Collaborated with Julia Peller, the copywriter

Shortlisted in the Young Ones competition 2022

Objectives

Influence Gen Z to create short videos acting out segments/quotes from Spotify’s audiobooks

Mainly on social media

Focusing on the growing audiobook market

Educate new & existing users about audiobooks

How it works

There will be a feature on the Spotify app to bring select quotes directly to TikTok.

Users can act out the scenes with their own interpretation and duet with others’ videos as well.

TikTok sounds will include a direct link to specific audiobooks.

Spotify will repost a collection of the best videos on their own TikTok.

Can use the hashtag #StepIntoTheSpotlight to enter to win Spotify Premium and a selection of other prizes!