Play to Learn

Collaborated with Eli Glaz, the copywriter

Objectives

To push the Duolingo learners to do their daily lessons in innovative way

To maintain the daily habits of learners

Target audience: existing users

How it works

Studying a new language is time consuming, with the amount of hours required to use to completely understand a language. What we recommend to change that is by introducing a program where you connect your Duolingo account with your video game account, and by switching that game to a new language then while you play that game it will be considered part of your study time.