Background

HOP! Protein Bars are made with crickets for being a healthier and more sustainable than other products on the market. The product has high nutritional facts and aims to people who do workouts. It is now developing more flavors of product.

Concept

While the concept of a cricket protein bar is foreign and scary for some, it is time for people to take a leap of faith and just go for it.  

The thing that is holding back many from trying out the HOP bar is that they are unable to to take the initial “plunge” towards accepting a bar made with cricket protein, hence consumers need a confidence booster to boost their initiative of trying out the bar.